SwissCore operates in Guatemala, Honduras, and Costa Rica, selling medicine to patients, insurers, and employers, each channel running separately.
SwissCore Group is a pharmaceutical company operating in three countries, with a multi-channel business model: individual patients through their online store, insurers managing renewals and home delivery for their policyholders, and employers doing the same for their staff. On top of that, Swisscore Days, in-person events where new and returning patients pick up medication, plus active lead generation on social media.
Each of these channels ran in isolation, with no central system connecting patient data across the online store, the call center, in-person events, and renewals. That made it hard to follow up with patients consistently, measure treatment adherence, and manage insurer and employer relationships as B2B sales channels.
Followfy deployed an autonomous CRM with a multi-part Agentic System:
Qualify every lead, manage the full CRM, and support the sales team across patients, insurers, and employers.
Integrated directly into GoHighLevel, with full tracking of every patient's online activity.
An Agent profiles every inbound call, identifying new patients, renewals, or insurer/employer inquiries.
Data capture forms at in-person events, feeding new patients and renewals into the same central system.
Every medication includes a QR code patients scan during treatment, creating a gamified experience that helps ensure they're actually taking their medication.
Agents that profile and sync leads coming from Instagram, TikTok, and Facebook, straight into the same CRM.
With the Agentic System running across every channel, SwissCore centralized information that used to live separately across the online store, the call center, in-person events, and renewals. The care team no longer chases scattered data, and can now see a patient's full history in one place, whether they came in through social media, a Swisscore Day, or an insurer. Renewal follow-up, for individuals, insurers, and employers alike, no longer depends on someone remembering to reach out manually. And with the QR-based, gamified tracking, SwissCore now has visibility into real treatment adherence that they didn't have before.
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